I recently asked a client for some feedback after designing a few marketing projects for her. She willing sent back an email:

“I think your work is superb. You stick to your professional guns when you need to. Your way of handling invoicing and proofs is very professional.

When networking, Lisa, however, I would consider that you are your own bulletin board and be more dressed up and less casual. I looked past that because I saw your work, but not everyone will.”

I was very excited about the first part (obviously!) but I was also happy to receive the critical part of the feedback. As business owners, it is difficult to see our businesses (and ourselves) with fresh eyes. In this case, asking a client for feedback – and being open to criticism – has found an area of weakness that I can improve on. That is the most valuable type of feedback you can get.

Don’t be afraid to ask for feedback – even when it’s bad, it’s good!

-Lisa