When you think about repeat clients , it’s almost too good to be true. Once you have established a repeat client base, not only will they keep giving you business, but they will recruit new business for you – and you don’t even have to ask! It’s never too late to start building this client base so take a look at this excellent article on building repeat business: Building Repeat Business from Day 1 by Brad Sugars
Here are a few of his top ten tips for building repeat business:
- Never compete on price alone. Create added value like personal attention and customer service.
- Capture customer information. You can reach your customers if you don’t have their information. Don’t forget email addresses – the cheapest marketing around!
- Communicate through e-mail and direct mail. Cheap and easy!
- Invest in leave behind marketing pieces: Make sure that you are always on your customer’s minds.
If you would like to discuss how we can help you implement these tips for your business, give us a ring or email us. We will be happy to help!