Happy Monday! As we here at Belladia have been designing a new logo for ourselves, I have become very aware of how we are bombarded with designs and logos everyday. Everything has a logo associated with it or plastered on it. Don’t even get me started on the corporate branding of everything on the planet – the Dunkin Donuts Center? Really? (Sorry, a little New England rant. Lets see, the Southern California equivalent would be the Staples Center or the iPayOne Center.) But what big companies have taken to extremes (logos temporarily tattooed on professional athletes skin!), is an essential way to not just to promote your company or product, but to control the perception of your company in the minds of your customers.
Now I know what you’re saying, its great that Coca-Cola has a fantastic brand that makes me feel all warm and fuzzy inside, but they also spend millions of dollars developing and maintaining it. I can’t afford to have a professionally designed branding strategy.
That’s where we come in! Branding doesn’t have to be a giant, multi-million dollar campaign. The key is consistency – in the look of your marketing pieces and in the frequency in which you send them out. Developing a consistent look can range anywhere from using the same colors to having us design a template for you. We will be happy to sit down with you and talk about your goals and help you develop your own branding strategy.