January 2010
Roller Derby, Professional Wrestling and Your Business
Over the weekend I had the pleasure of attending my first roller derby match (San Diego Roller Derby).
What To Do On a Rainy Work Day
I don't know about you, but my motivation takes a nosedive on rainy days. If I find it hard to sit at my desk, I will often get out of the office and work on an aspect of my business that always gets pushed to the bottom of my list. For many people marketing and advertising are those aspects - we have the best intentions but there never seems to be time to think about creative ways to advertise! Here are a few exercises that help me refocus my restless, rainy day energies into something productive.
"Marketing without design is lifeless, and design without marketing is silent"
I just read this great quote from our friend, Laura, at Vertical Printing:
"Marketing without design is lifeless, and design without marketing is silent"
What your marketing pieces say (marketing message) and how they look (graphic design) are inseparable. You must have both to get your reader/viewer to do whatever it is that you want them to do (click, call, buy, etc...) If you are not sure if your marketing pieces have effective marketing AND design, let us take a look. We'll give you feedback for free.
GSDBA mixer tonight!
The new GSDBA directory (with the cover that we designed!) will be distributed at the GSDBA Disco Mixer!
GSDBA Disco Mixer - tonight from 5:30pm - 7:30pm
Dancing, Cocktails and Great Door Prizes at the first GSDBA mixer of 2010!
Dressing up is encouraged but not required.
Delicious Hors d'oeuvres by Inn at the Park Chef Tony Wilhelm
1st Cocktail is Complimentary no host bar
Located atop the fabulous Park Manor Suites Hotel
525 Spruce Street
San Diego, CA 92103
Members $10
Guests $25
21+ over event
The New Website is Live!
Our website is up! We are still tweaking the details but we now have an awesome online portfolio! Please leave a comment and let us know what you think. Thanks again to Green Bird Media for the development of the website! By the way, if you are in the marketing for a new website, make sure to get a Content Management System (CMS) preferrably Drupal (a good web developer will know what this means). Not only will your website be search engine friendly, you will be able to update the content yourself - how cool is that?
Have a great day!
"Working with Jessy is a pleasure."
Here is a testimonial from Melissa at Lullababes Baby Blankets. The owner, Melissa, wanted a logo that is as fun, colorful, and as sassy as she is. All we had to do was sit down with her, pick out some colors and—tah dah!—the Lullababes brand was born.
Do People Still Read Email Newsletters?
Believe it or not, email newsletters are still one of the most cost effective ways to stay in touch with your existing clients. If you aren't sending one out, the beginning of the year is a perfect time to start. The keys are sending it out regularly and including content that is interesting to your reader. If you have a current email newsletter, now is the time to analyze your statistics, refresh the design and reengage your audience. Here is an article to get your started:
Website Launch
We are so excited to launch our new website with the help of Green Bird Media! Here you will find our services, portfolio, testimonials and resources about graphic design and printing. Please let us know what you think.
Thanks!
Lisa and Jessy
