August 2007
Opportunities in Times of Change
Crazy things are going on these days. Many industries, especially those tied to mortgage lending, are experiencing a lot of changes. In times of uncertainty, many businesses react by scaling back their marketing. It seems like an easy way to save money until things pick up. But how can business pick up if you disappear? Times like these present two great opportunities to cement relationships with your past clients and to gain new clients.
If you aren't keeping in touch with your clients, someone else is!
Everyday your clients are bombarded with advertisements. Your competitors are trying hard to tease your clients away with too-good-to-be-true offers. So you may think, "with all this competition, is it worth my hard earned money to jump into the mix? What difference will it make?" The difference is huge if you spend your marketing budget wisely.
