September 2006
September 26, 2006 by belladia
The only question that matters...
Customer service is essential to a successful business, especially when competition is strong. And when your business relies heavily on referrals, bad service can be devastating. In Darren Dahl's article, "Would You Recommend Us?", he observes that even though companies spend billions of dollars on customer management tools, customer happiness is at a two year low! So how do you know if your customers are happy?
According to Fred Reichheld, all you need is to ask your customers one question:
