June 2006
Do you have a website?
The first thing I do when I am interested in a business or service is look them up on the web and you can bet most of your clients do too. Now if that business does not have a website, it is very unlikely that I will continue to try to find out anything else about them.
Branding - you can afford it!
Happy Monday! As we here at Belladia have been designing a new logo for ourselves, I have become very aware of how we are bombarded with designs and logos everyday. Everything has a logo associated with it or plastered on it. Don't even get me started on the corporate branding of everything on the planet - the Dunkin Donuts Center? Really? (Sorry, a little New England rant.
Loyal Customers
If you've ever had a client that tells everyone how wonderful you and your services are, then you know how valuable this can be to your business (and your self esteem). Past client referrals are not only quality leads but they don't require you to do any work!
"So, how do I create these kinds of customers?" you ask.
Start by reading Creating Customer Evangelists by Ben McConnell and Jackie Huba. I highly recommend buying this book and reading it cover to cover. But for now I will share with you their six tenets of customer evangelism.
We have a Blog!
Don't worry - we're not really sure what it means either! The important thing is that we are going to use this - lets call it an online journal - this online journal to keep you updated on new products offered by Belladia. We also plan to post articles and links that we think will be of interest to you. In addition to this you will have the opportunity to post comments and let us know how we're doing! Check back soon for our first real post!
